The Branding Gods (Mostly) Love Google's New Logo

We asked some of the biggest names in branding for their take on the Google logo. They love the motion, but some question the word mark.

Google revealed a new logo yesterday, and in our book, it's pretty great. With a smoother, sans serif typeface, it's built to shrink legibly to fit the smallest screens. But the bigger story is its animated interaction language—the fact that it can morph into a series of dots that can convey anything from "Google is listening" to "Google is searching for nearby ice cream."

Read Full Story










Go to Source