We asked some of the biggest names in branding for their take on the Google logo. They love the motion, but some question the word mark.
Google revealed a new logo yesterday, and in our book, it's pretty great. With a smoother, sans serif typeface, it's built to shrink legibly to fit the smallest screens. But the bigger story is its animated interaction language—the fact that it can morph into a series of dots that can convey anything from "Google is listening" to "Google is searching for nearby ice cream."
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