The Climate Movement Needs Rebranding, But These Milton Glazer Buttons Won't Do It

The creator of the "I Love NY" symbol is trying his hand at a climate change campaign.

When legendary graphic designer Milton Glaser created the "I Love NY" symbol in 1977 for a government ad campaign, he didn't know it would be a ubiquitous icon nearly 40 years later. Now, at the age of 85, Glaser is hoping to recreate some of that viral success for an issue he's personally most passionate about: fighting climate change.

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