Meet the folks behind the Epic Split, Uber kitten delivery, and a conversation-sparking spot for Cheerios.
The brains behind Jean-Claude Van Damme's epic splits between two moving Volvo trucks last year not only reinvigorated a division of the company, but got people talking far beyond the trucking sphere. "We have to stay relevant to truck enthusiasts," she says, "but make these ads spectacular to attract interest from everyone else." They've no doubt reached their destination.
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