The Reality of Social Media Marketing Crushes Expectations

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Posting pictures on Facebook and interacting with fans may sound like fun, but that's not always the case.

When you're running a business, it can be just one more job to do. It's also a task with an uncertain return on the investment of your time and money. All this may make one yearn for the days when all you needed to market your business was to run a print ad somewhere.

Talk to Tanya Lotzof and you'll sense the frustration. After a month under the tutelage of a social media marketing consultant, Lotzof says she feels like she has little to show for the time and money she spent promoting her business on Facebook. "I didn't go to school for this," Lotzof says. "This is not what I do. If I knew what I was doing, I would do it." Read more...

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