This Scoop Shop's Secret Sauce? Social Marketing

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Doug Quint and his partner Bryan Petroff started Big Gay Ice Cream Truck back in the summer of 2009, when food trucks entered the zeitgeist. It was a standard soft serve truck, but it had flair — a rainbow logo, imaginative toppings, irreverent owners and a handy tool called Twitter. Quint tweeted the truck's location, as well as random musings about Golden Girls, and his sassy tweeting style quickly earned a legion of fans, from New York foodies and hot summer tourists to celebrity chef Anthony Bourdain and Oscar-winning actor Susan Sarandon. These fans come to the shop for sundaes, cones, floats and shakes, with names like Bea Arthur and Salty Pimp. Read more...

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