Today's fitness junkies demand high-tech marketing experiences


You've been feeling a little lazy lately. So, you head to your local gym to inquire about classes

But instead of simply peeking into classes currently in session or reading a useless description, your virtual reality headgear instantly transports you into any offered fitness class. You hear pumping music, the instructor yells encouragement, other participants are pouring sweat

Technology has infiltrated the fitness industry. And your GPS running app, Jawbone wearable and online yoga teacher are just the beginning

Fitness companies cannot afford to sidestep technology when marketing to consumers. Their products go hand in hand with innovation. As a result, fitness moguls like Zumba are creating unique and engaging experiences that not only help shape their brand but also an informed customer. Read more...

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