Tumblr looks to make money off of its creative class


Tumblr has a new plan to attract advertisers, and its most creative users are at the core of that scheme

Creatrs Network is a new program that recruits artists on the blog network, and aims to leverage their talent with advertisers. Marketers will now have the option to tap a variety of artists curated by Tumblr for advertising content

Artists are paid an agreed-upon rate by Tumblr, with no revenue split on any ad buys. All work used for ads is licensed from the artists.

David Hayes, Tumblr's head of creative strategy, introduced the program to a group of journalists on Thursday. There is technically two parts to the new program: Creatrs and Creatrs Network. Read more...

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