Twitter acquires Indian marketing startup ZipDial


Twitter has acquired ZipDial, a Bangalore, India-based startup that helps send information while sidestepping data charges

ZipDial's main service allows users to call a number, hang up before incurring any charges, and then receive phone calls or text messages with information about the place called. For example, you could call Pizza Hut and hang up; then, Pizza Hut would text you information. The system allows users to avoid using data, which can cost a premium in emerging markets like India

"Users in India, for example, consume on average 60 MB of data per month, only 4.5% of the 1.38 GB consumed each month by users in the U.S.," Valerie Wagoner, CEO and co-founder of ZipDial, wrote in a blog post announcing the acquisition Read more...

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