Six months after losing its legal battle over sharing New York trip data, Uber is again gearing up for a regulatory fight.
The ads are plastered on the back of hundreds of New York City buses, at driver's eye-level: Join Uber, and make $35,000 in fares over the next six months. The on-demand taxi service is averaging 120,000 rides per day, and bent on increasing that tally by recruiting new drivers and customers. Indeed, for new drivers to make their monthly quotas and earn that $35,000 payout, that daily ride average will have to keep climbing.
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