Unlimited 'Interstellar' ticket offer is just brilliant marketing

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LOS ANGELES — Whether anyone actually pays $34.99 to see Interstellar as many times as they want to, in any format, is immaterial. The brilliant stroke of movie publicity behind that offer has already done its job.

AMC Theatres and Paramount Pictures announced the unlimited ticket on Monday — and even if nobody buys one, the nation's second-largest theater chain and the Interstellar distributor will still be patting each other on the back.

SEE ALSO: To really get 'Interstellar,' you'll have to read Kip Thorne's book

That's because a promotion like this isn't a ploy to sell unlimited tickets to see Interstellar. It's a ploy to sell more regular, one-off tickets to see Interstellar. For that reason alone, it's really smart. Read more...

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