When Should You Send Marketing Emails? Data Science FTW

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This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations.

When we think "data science," most of the headlines that come to mind are tales of the creepy and the overreaching. And unless you’re Tommy Wiseau, creepy is contrary to a good customer experience. Especially at a company like MailChimp, where I work as Chief Data Scientist.

MailChimp is the world’s largest email service provider, and the way it got there was by placing an enjoyable user experience and intuitive workflow over a tedious part of a marketer’s day. So while MailChimp is swimming in data (we send 10 billion emails a month), this data is not the reason for the site’s success. Rather, this data is used in service of the user experience. Read more...

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