Why 3M's Marketing Sticks With Millennials and DIY'ers


3M has always been known as one of America's most innovative companies. In its 112-year history, the consumer packaged goods giant has introduced a variety of consumer and business-facing products.

Some you've probably heard of, like Post-it notes and Scotch tape

Others you might not be as familiar with, like the first hypoallergenic surgical tape (invented by 3M in 1960) or the now ubiquitous Thinsulate thermal insulation, designed by the company in 1979

Those are just four of 3M's 50,000+ product lines. Its marketers, of course, don't expect you to know them all. Even if you were aware of a dozen products, 3M's work would not be finished, they tell Mashable. Read more...

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