Why Music Is an Effective Millennial Marketing Tool


Today, millennials make up 25% of the U.S. population (that’s 77 million people), and their economic spending power is $1.3 trillion dollars, according to PTTOW. In order to sell millennials on a product, concept or service, marketers have to connect with them on an emotional level that aligns with their complex value sets surrounding socioeconomic conditions and new cultural norms. In the past decade, one of the most helpful tools used to address the nonlinear path to connecting with this demographic has been music.

Music is powerful because it is content, and it stimulates social interaction and drives loyalty. Disruptive streaming technologies and the onset of multi-screen user behavior have forced drastic shifts in the use of music as a marketing tool by music labels, entertainment companies and brands across multiple consumer categories. Read more...

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