Why This Ecommerce Startup Is Chasing a Different Kind of Growth


The Launchpad is a series that introduces Mashable readers to compelling startups. If you would like to have your startup considered for inclusion, please see the details here.

Name: Lollipuff

One-Liner Pitch: Buy deeply discounted, pre-owned designer products that are guaranteed to be authentic

Why It's Taking Off: Most of us were once ripped off by someone selling something on the Internet that didn't turn out to be quite what it seemed. Finally, an antidote

When it comes to ecommerce, the recipe for success includes setting up a great digital experience that matches buyers and sellers, then letting network effects take charge to accelerate the number of transactions. Etsy and Ebay, with their massive userbases, did this right Read more...

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