Yahoo recently announced it's getting a new logo.
New CEO, new direction, new brand––makes sense. The question is: Why is Yahoo rebranding via a "30 Logos in 30 Days" campaign?Logo for Yahoo! Homepage on August, 28 2013
At first glance, it seems like a marketing stunt that's backfired. Criticized as a "gimmicky campaign" that has "confused consumers," the Yahoo campaign appears to be a pale imitation of Google's Logo Doodles (the themed logos that appear on Google's search engine site).
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