With Plans To Expand, Indie Cinema Alamo Drafthouse Makes Big Branding Hire

Christian Parkes, a vet of Nike and Levi's, will work on expanding the Austin brand's group of companies from Hollywood.

Beloved Austin-based alt-cinema institution Alamo Drafthouse grew from nine to 17 locations nationwide in 2013, with plans to reach 50 by 2017. Cofounders Tim and Karrie League also own the Mondo apparel brand and distribution company Drafthouse Films, whose documentary The Act of Killing had the highest-grossing opening of any documentary in 2013 and was nominated for an Oscar. And last year, they took films from their annual Fantastic Fest, the largest genre-film festival in the U.S., to eight markets.

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